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Applied
Technologies Minor (B.S.)
Coordinator: Judith Keenan, M.A.
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Business
studies and Economics Proposed Applied Technologies Minor
Applied Technologies
ISM/AT160 Word 2007 Knowledge of Microsoft Word provides
capabilities needed to correctly process notes, memos, papers,
and business or school related documents. The instructor will
help students understand how to use the software, and also
how and when to apply different tools to meet needs.
ISM/AT161 Excel 2007 Knowledge of Microsoft Excel provides
capabilities needed organize and process financial, statistical,
and numerical information using structured methods and formulas.
The instructor will help students understand how to use the
software, and also how and when to apply different tools to
meet needs.
ISM/AT162 PowerPoint 2007 Knowledge of Microsoft PowerPoint
provides capabilities needed to design and develop visual
presentations with computer-based technology. The instructor
will help students understand how to use the product to develop
effective presentations.
ISM/AT163 Collaboration Tools Knowledge of Electronic
collaboration tools used to share, communicate, and/or organize
information i.e. Wikis, Google Sites, Google Docs., Twitter,
Myspace, Facebook, Blogs.
ISM/AT164 Adobe Presenter PowerPoint add-on that can transform
drab presentations into engaging Adobe® Flash® multimedia.
Easily add narration, animations, and interactive simulations.
ISM/AT165 WordPress Knowledge of WordPress helps promote
quick development of professional web pages with a focus on
usability, aesthetics and search engine standards.
ISM/AT 166 Constant Contact Learn the inner workings
of this contact management system focusing on Email marketing,
online survey, and Event Marketing.
ISM/AT 167 Adobe Acrobat Professional Knowledge of
file format independent of application software, hardware,
and operating system.
ISM/AT103 IC3 Certification: Internet and Computing
Core Certification Your IC3 Pathway Companion provides an
introduction to computer technology and concepts. This text
maps to the IC3 standards and is organized into three key
components: Computing Fundamentals, Key Applications, and
Living Online. It provides thorough instruction on the various
uses of the computer, important accessories, networking principles
and covers key applications such as word processing, spreadsheets,
and presentation applications. In addition, Internet and Computing
Core Certification covers e-mail and Internet principles such
as managing e-mail and contacts, searching for a topic online,
and how computers affect everyday life. Strong end-of-chapter
exercises and review material reinforce important topics covered
in the lesson and allow students to demonstrate their knowledge
of the material.
ISM/AT 201: Rapid Application Development New technological
advances resulting in products and services such as the iPhone,
Facebook, and Twitter are changing the way information Processing
Systems are used and developed. These technologies require
modern application development methodologies, skill-sets,
and tools. This course will explore the changing environment
of application development and software design. Topics will
include traditional and nontraditional application development
methodologies, and environments such as, Fourth Generation
Languages (4GL) for web-application development, advancements
in Online Content Management Systems (OLCMS), and new developments
in hardware and firmware.
ISM/AT 211: Enterprise Resource Management The day
to day operations of successful global businesses no longer
allow information to be confined to information silos protected
by insecure departmental managers. Information needs to be
shared internally and at the same time protected from competitors.
Enterprise resource management is the study of information
collection, storage, dissemination and use within a business
that covers a wide spectrum including: Supply chain Management
(SCM); Customer Service Management (CSM); purchasing, production,
inventory, Quality control Management (QCM); sales and marketing;
Human resource management (HRM); decision Support and executive
Information Systems (DSS and ES); and information security.
ISM/AT 221 Database Management Systems The business
world becomes increasingly more complex each day. Database
systems worldwide store terabytes of information ranging from
government census information to information about the personal
buying habits of today's global shoppers. Students entering
the job market will need advanced information, technological
knowledge, and specific skills to help them make valuable
contributions to their employers. This course will explore
the history of business-oriented database management systems,
its architecture, applications, and its use in modern society.
Emphasis will be given to the business use of Structured Query
Language (SQL) and Microsoft Access. Students will study best
business practices and how these instruments are used to collect,
store, distribute, and report information. Students are encouraged
to sit for the Microsoft certification exam in Microsoft Access
and/or develop content management applications using Microsoft
Active Server Pages within the .Net framework.
ISM/AT 304 Microsoft Certified Application Specialist (MCAS)
www.microsoft.com
The Microsoft
Certification Class provides:
" A time-tested, integrated approach to learning
" Task-based, results-oriented learning strategies
" Exercises based on realistic business scenarios
" Complete preparation for Microsoft Office Specialist
(MOS) certification
" Comprehensive coverage of skills from the basic to
the expert level
" Review of core-level skills provided in expert-level
guides
Junior / Senior status, 3 one-credits recommended
ISM/AT 307 eCommerce / eBusiness Students will be exposed
to all aspects of starting and operating a business using
the Internet. The concept of starting a business online will
be fully explored and the students will learn through example
by evaluating current, successful online businesses. The course
will detail: Developing an "Internet" business plan
and exploring the key components needed to get started; The
5-step formula used for product development (product-based,
service-based, information-based products); Market Identification;
Website and Corporate Identity including image, logo, slogan,
etc.; Automating the online business process; Accepting payment;
Fulfillment; Running an Internet newsletter. In addition,
the students will be introduced to Internet Marketing and
shown how to present their products to anxious buyers. Hands-on
experience will be gained. Throughout the semester, the students
will create their own product/service, website, and business
plan.
ISM/AT 308 Internet Marketing This course provides
an introduction to Internet Marketing principles and strategies.
Topics include in-depth analysis of Internet business models,
effective website design and functionality, advertising principles,
online consumer psychology, and the global Internet arena.
The course emphasizes utilization of specific marketing strategies
and techniques including social media, branding, search engine
optimization, pay-per-click advertising, media components,
viral marketing, affiliate marketing, email marketing, banner
advertising, and mobile advertising. Students will become
familiar with the many Internet marketing tools and concepts
that will prepare them to work within the Internet business
environment of the 21st century. To complete the requirement
of the minor, this class may be substituted with three one
credit courses.
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