Applied Technologies Minor (B.S.) Coordinator: Judith Keenan, M.A.

Business studies and Economics Proposed Applied Technologies Minor

Applied Technologies

ISM/AT160 Word 2007 Knowledge of Microsoft Word provides capabilities needed to correctly process notes, memos, papers, and business or school related documents. The instructor will help students understand how to use the software, and also how and when to apply different tools to meet needs.

ISM/AT161 Excel 2007 Knowledge of Microsoft Excel provides capabilities needed organize and process financial, statistical, and numerical information using structured methods and formulas. The instructor will help students understand how to use the software, and also how and when to apply different tools to meet needs.

ISM/AT162 PowerPoint 2007 Knowledge of Microsoft PowerPoint provides capabilities needed to design and develop visual presentations with computer-based technology. The instructor will help students understand how to use the product to develop effective presentations.

ISM/AT163 Collaboration Tools Knowledge of Electronic collaboration tools used to share, communicate, and/or organize information i.e. Wikis, Google Sites, Google Docs., Twitter, Myspace, Facebook, Blogs.

ISM/AT164 Adobe Presenter PowerPoint add-on that can transform drab presentations into engaging Adobe® Flash® multimedia. Easily add narration, animations, and interactive simulations.

ISM/AT165 WordPress Knowledge of WordPress helps promote quick development of professional web pages with a focus on usability, aesthetics and search engine standards.

ISM/AT 166 Constant Contact Learn the inner workings of this contact management system focusing on Email marketing, online survey, and Event Marketing.

ISM/AT 167 Adobe Acrobat Professional Knowledge of file format independent of application software, hardware, and operating system.

ISM/AT103 IC3 Certification: Internet and Computing Core Certification Your IC3 Pathway Companion provides an introduction to computer technology and concepts. This text maps to the IC3 standards and is organized into three key components: Computing Fundamentals, Key Applications, and Living Online. It provides thorough instruction on the various uses of the computer, important accessories, networking principles and covers key applications such as word processing, spreadsheets, and presentation applications. In addition, Internet and Computing Core Certification covers e-mail and Internet principles such as managing e-mail and contacts, searching for a topic online, and how computers affect everyday life. Strong end-of-chapter exercises and review material reinforce important topics covered in the lesson and allow students to demonstrate their knowledge of the material.

ISM/AT 201: Rapid Application Development New technological advances resulting in products and services such as the iPhone, Facebook, and Twitter are changing the way information Processing Systems are used and developed. These technologies require modern application development methodologies, skill-sets, and tools. This course will explore the changing environment of application development and software design. Topics will include traditional and nontraditional application development methodologies, and environments such as, Fourth Generation Languages (4GL) for web-application development, advancements in Online Content Management Systems (OLCMS), and new developments in hardware and firmware.

ISM/AT 211: Enterprise Resource Management The day to day operations of successful global businesses no longer allow information to be confined to information silos protected by insecure departmental managers. Information needs to be shared internally and at the same time protected from competitors. Enterprise resource management is the study of information collection, storage, dissemination and use within a business that covers a wide spectrum including: Supply chain Management (SCM); Customer Service Management (CSM); purchasing, production, inventory, Quality control Management (QCM); sales and marketing; Human resource management (HRM); decision Support and executive Information Systems (DSS and ES); and information security.

ISM/AT 221 Database Management Systems The business world becomes increasingly more complex each day. Database systems worldwide store terabytes of information ranging from government census information to information about the personal buying habits of today's global shoppers. Students entering the job market will need advanced information, technological knowledge, and specific skills to help them make valuable contributions to their employers. This course will explore the history of business-oriented database management systems, its architecture, applications, and its use in modern society. Emphasis will be given to the business use of Structured Query Language (SQL) and Microsoft Access. Students will study best business practices and how these instruments are used to collect, store, distribute, and report information. Students are encouraged to sit for the Microsoft certification exam in Microsoft Access and/or develop content management applications using Microsoft Active Server Pages within the .Net framework.

ISM/AT 304 Microsoft Certified Application Specialist (MCAS)
www.microsoft.com

The Microsoft Certification Class provides:
" A time-tested, integrated approach to learning
" Task-based, results-oriented learning strategies
" Exercises based on realistic business scenarios
" Complete preparation for Microsoft Office Specialist (MOS) certification
" Comprehensive coverage of skills from the basic to the expert level
" Review of core-level skills provided in expert-level guides
Junior / Senior status, 3 one-credits recommended

ISM/AT 307 eCommerce / eBusiness Students will be exposed to all aspects of starting and operating a business using the Internet. The concept of starting a business online will be fully explored and the students will learn through example by evaluating current, successful online businesses. The course will detail: Developing an "Internet" business plan and exploring the key components needed to get started; The 5-step formula used for product development (product-based, service-based, information-based products); Market Identification; Website and Corporate Identity including image, logo, slogan, etc.; Automating the online business process; Accepting payment; Fulfillment; Running an Internet newsletter. In addition, the students will be introduced to Internet Marketing and shown how to present their products to anxious buyers. Hands-on experience will be gained. Throughout the semester, the students will create their own product/service, website, and business plan.

ISM/AT 308 Internet Marketing This course provides an introduction to Internet Marketing principles and strategies. Topics include in-depth analysis of Internet business models, effective website design and functionality, advertising principles, online consumer psychology, and the global Internet arena. The course emphasizes utilization of specific marketing strategies and techniques including social media, branding, search engine optimization, pay-per-click advertising, media components, viral marketing, affiliate marketing, email marketing, banner advertising, and mobile advertising. Students will become familiar with the many Internet marketing tools and concepts that will prepare them to work within the Internet business environment of the 21st century. To complete the requirement of the minor, this class may be substituted with three one credit courses.